Skincare Serums

The best skincare serums are those that work directly with your skin’s needs. For brighter, more even tone, formulas rich in vitamin C are a go-to. The Paula’s Choice C15 Super Booster and Sunday Riley C.E.O. Vitamin C Brightening Serum both deliver antioxidant protection while helping to revive dull complexions.

If hydration is your priority, look to hyaluronic acid serums. The MZ Skin Hyaluronic Acid Hydrating Serum provides deep, lasting moisture, while our TAHNYC Vegan hyaluronic acid in aloe vera offers a lightweight, plant-based option that leaves skin plump and refreshed.

For aging concerns, the REN Clean Skincare Bio Retinoid Youth Serum uses a gentler alternative to retinol to support renewal and smooth the appearance of fine lines. And for blemish-prone complexions, the Dr. Barbara Sturm Clarifying Serum helps balance oil and calm irritation without compromising on hydration.

From radiance and hydration to renewal and clarity, these targeted facial serums make it easy to customise your routine and see real results.

Every complexion has different needs, and the right facial serum can make all the difference.                

For dry skin, a hyaluronic acid serum helps to restore and lock in moisture, leaving skin plump and comfortable throughout the day. Those with sensitive skin may prefer gentle, fragrance-free serums that strengthen the barrier while soothing irritation.

When dealing with breakouts, a serum for acne-prone skin works to refine pores and balance oil without over-drying. In contrast, skincare for aging skin often focuses on retinoids, peptides, and antioxidants, which help to reduce the look of fine lines and support firmness over time.

By choosing a serum tailored to your skin type, you can make your routine more effective and ensure your complexion gets exactly what it needs.

Choosing a luxury skincare serum gives your routine an extra step of targeted care. These concentrated facial serums are formulated to absorb quickly, delivering active ingredients such as hyaluronic acid, vitamin C, or retinoids directly into the skin where they’re most effective.

A luxury serum goes further than everyday moisturisers by using higher concentrations of actives in lightweight textures that penetrate deeply. Hydrating blends restore comfort, antioxidants defend against environmental stress, and advanced ingredients such as peptides and bio-retinoids improve texture, tone, and resilience.

By focusing on performance as well as skin health, these serums provide visible improvements across multiple concerns, whether it’s dryness, sensitivity, blemishes, or the visible signs of aging. At Our Concept Beauty, we’ve curated a selection from expert-led brands including Paula’s Choice, Sunday Riley, MZ Skin, and Dr. Barbara Sturm, so you can choose a serum that fits seamlessly into your routine.

Which serum is best for acne-prone skin?

For blemish-prone complexions, a clarifying formula helps refine pores and calm irritation. The Dr. Barbara Sturm Clarifying Serum is designed to balance oil and reduce breakouts while keeping skin hydrated.

What’s the difference between a serum and a moisturiser?

A facial serum contains a higher concentration of active ingredients in a lightweight texture that absorbs quickly. A moisturiser focuses on hydration and sealing in those benefits.

Which serum is best for dry skin?

Hydrating serums with hyaluronic acid are ideal for restoring moisture. The MZ Skin Hyaluronic Acid Hydrating Serum provides deep hydration, while lightweight vegan options also help plump and smooth.

Can serums help with aging skin?

Yes. Formulas with retinoids, peptides, or antioxidants support renewal and reduce the look of fine lines. The Disciple Skincare Dreamy Skin Retinyl Night Oil is a gentle yet effective option.

Are skincare serums suitable for sensitive skin?

Many serums for sensitive skin are free from fragrance and harsh ingredients, making them suitable for delicate complexions. Look for barrier-strengthening and soothing options.