Top 5 Hydrating Serums for Dry Skin in 2025

Parched skin? We’ve got the remedy.

Dry skin can feel like a constant struggle—tightness, flaking, dullness, and that relentless craving for hydration. But with the right serum in your skincare routine, you can transform your complexion from dry and dull to soft and supple. Whether you’re battling winter winds or naturally dry skin, here are the Top 5 Hydrating Serums of 2025 that are making waves—for all the right reasons.

TAHNYC Vegan Hyaluronic Acid in Aloe Vera | 30ml (Our Best Seller!)

Formulated with triple-weight hyaluronic acid, this powerhouse serum penetrates deep to hydrate every layer of your skin. It’s silky, non-sticky, and layers beautifully under make-up—your new daily essential. 

Why we love it:
✔️ Ultra-lightweight
✔️ Instantly plumping
✔️ Vegan and cruelty-free

Glow Recipe Plum Plump Hyaluronic Serum

This cult favourite continues to be a bestseller. With juicy plum extract, five types of hyaluronic acid, and a wonderfully bouncy texture, it deeply hydrates and seals in moisture.

Why it stands out:
✔️ Subtly fruity scent
✔️ Works perfectly under SPF or make-up
✔️ Smooths fine lines with consistent use

MZ Skin Hyaluronic Acid Hydrating Serum 30ml

A staple for those with dry skin. This serum features pro-vitamin B5 providing long-lasting hydration while helping to even out skin tone and texture.

Highlights:
✔️ Fragrance-free
✔️ Soothes irritated skin
✔️ Pairs well with vitamin C serums

Eve Lom Intense Hydration Serum 30ml

Highly effective, this no-nonsense serum delivers serious hydration without a hefty price tag. Use it daily and layer under your favourite moisturiser.

Pros:
✔️ Straightforward, science-backed formula
✔️ Ideal for skincare beginners

Dr.Barbara Sturm Super Anti-Aging Serum 30ml

This is a potent, science-driven formulation designed to address multiple signs of skin ageing. This serum combines advanced hydration with powerful antioxidants to rejuvenate and protect the skin.

Perks:
✔️ Imparts a gorgeous glow
✔️ Rich, yet absorbs quickly
✔️ Perfect for colder months

Apply your hydrating serum to slightly damp skin to maximise absorption. And always follow with a good moisturiser to seal everything in!