The New Era of OLAPLEX

A Tale of Two Masks

There comes a moment in every hair journey when conditioner just isn’t enough anymore — when strands feel tired rather than silky, when the shine looks painted on instead of lived in, and when your reflection tells you your hair needs care, not just coating. That’s the moment OLAPLEX created these new masks for.

This year, OLAPLEX introduced two new in-shower treatments, each with its own personality — like two sisters, cut from the same bond-building legacy, but created for different kinds of hair stories.

The Rich Hydration Mask: Comfort for Thirsty Hair

Think of the Rich Hydration Mask as the friend who arrives with a warm blanket and a mug of something soothing when life feels heavy. It’s lush, cocooning, made for hair that drinks up moisture as fast as you put it in — the kind that frizzes in a hint of humidity or feels rough by midweek.

From the first use, it wraps each strand in deep, long-lasting moisture, helping dry or medium-to-thick hair feel nourished rather than coated. It seals the cuticle so the softness actually lasts — not just for the day, but through your next washes. It doesn’t just disguise damage; it gives your hair room to heal.

The Weightless Nourishing Mask: Lift Without the Load

The Weightless Nourishing Mask tells a very different story: lightness, movement, freedom.

For fine or medium hair that’s easily weighed down, this is like stepping outside after a long winter and finally feeling the air on your skin again. It hydrates — truly hydrates — but leaves room for natural lift and bounce. Hair doesn’t fall flat. It feels touchable, airy, and softly polished instead of heavy or limp.

It’s moisture that behaves like memory foam: supportive, flexible, and never too much.

Choosing Your Match

You don’t choose between these masks based on trends — you choose them based on how your hair wants to be treated.

 

Why They Matter

The beauty of these two formulas is that OLAPLEX hasn’t just released “another mask.” They’ve created a tailored experience, recognising that “dry” doesn’t look the same on every head of hair. Some hair wants comfort; some hair wants clarity. Some hair needs a sweater; some just needs a light silk scarf.

And like every OLAPLEX product, both masks work from the inside out — strengthening bonds while giving you that soft, conditioned finish on the outside.

The takeaway

Two masks, two textures, two hair stories:

✨ Rich Hydration — for hair that craves depth, comfort and lush moisture
✨ Weightless Nourishing — for hair that needs care that lifts, not flattens

Both are about restoration — but each one honours a different pathway back to healthy hair.