Amika Bust Your Brass Cool Blonde Repair Shampoo 275ml

Amika's Bust Your Brass Shampoo is Leaping Bunny and Vegan certified, meeting your ethical standards while helping tone and flush out brassy warm tones. This ultra-violet shampoo contains bond cure technology to target bonds prone to breakage, quinoa protein, plant butters, and ultraviolet pigments, resulting in stronger, healthier-looking hair with fewer breakages. Perfect for those with blonde, silver or gray barnets, this revolutionary formula will keep your blonde looking cool, beautiful and strong.

WHAT IT IS

this ultra-violet shampoo tones unwanted brassy hues, while resulting in 86% more repair, 55% less breakage, + stronger, healthier-looking hair. l

WHO IT'S FOR

all blondes, silvers + greys are welcome!

WHY IT'S SPECIAL

wash your way to a brighter + healthier looking blonde! packed with bond cure technology, quinoa protein, plant butters, + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool + strong.

• the proof is in our claims - bust your brass cool blonde repair shampoo is clinically proven to tone, hydrate, strengthen + repair hair, resulting in 86% more repair* + 55% less breakage​.* *after 1 use when used as a system, clinically tested.
• brightens + tones - brassy hues don't stand a chance. this conditioner brings out the best + brightest shades of blonde, silver, + grey.
• wash your way to stronger hair - bust your brass strengthens + repairs damaged hair while helping to prevent future damage.

HOW TO GET YOUR STRONGEST + BRIGHTEST MANE

please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.

CUSTOMIZE YOUR BUST YOUR BRASS ROUTINE!

IF YOU ARE A NATURAL (NON-COLOUR TREATED) BLONDE:

• in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
• use the bust your brass repair mask 1x per week in place of conditioner.

IF YOU ARE A PLATINUM BLONDE:

• to maintain tone, use bust your brass shampoo + conditioner every other wash.
• use bust your brass repair mask 1x per week in place of conditioner.
• if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
• keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned + nearing a violet tone, cut back on the bust your brass routine for a week or two.

IF YOU HAVE HIGHLIGHTS, A BALAYAGE, OR NATURAL-LOOKING (COLOUR-TREATED) BLONDE HAIR:

• use bust your brass shampoo + conditioner every other wash.
• assess hair's tone + pivot (increase or decrease usage) as needed.
• those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
• please note: naturally darker or brunette hair will fight to return to natural hair colour; in this case, increase the usage of system.

IF YOU HAVE GREY HAIR:

• use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.

IF YOU ARE A TEXTURED BLONDE:

• follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, + repair which is just what a textured blonde needs.

Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, Fragrance/Parfum, PEG-7 Glyceryl Cocoate, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Polyquaternium-10, Sodium Chloride, PEG-150 Distearate, PEG-12 Dimethicone, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-150, Stearic Acid, Glycol, Propylene Glycol, Cocoyl Hydroxyethyl Imidazoline, Sodium Glycolate, Prunus Serotina (Wild Cherry/Cerise Sauvage) Bark Extract, Hydrolyzed Keratin, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Ext. Violet 2 (CI 60730)