Amika Normcore Signature Shampoo

It’s called ‘signature’ for a reason…packed with a cocktail of vitamins and antioxidants, this lathering shampoo is great for hydration and results in clean, soft and shiny strands.

• coconut acid - provides excellent lathering and conditioning.
• works on all hair types - no matter what type of hair you have, our signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks.
• suitable for chemical + colour treated hair - feel free to get all the brazilian + keratin treatments and colour you desire!

Find hairs new normal  hydrated, soft and shiny with this everyday shampoo, infused with a cocktail of vitamins and antioxidants. 

Coconut Acid  provides excellent lathering and conditioning.

Free of sulfates, parabens, phthalates, gluten, silicone, oil, mineral oil, petrochemicals and artificial colors.

Vegetarian-friendly and cruelty-free.

Safe for color-treated, Brazilian-treated and keratin-treated hair.

• Wet hair and massage from roots to ends.
• Rinse and follow with normcore signature conditioner or soulfood nourishing mask. 

water/eau/aqua, sodium cocoyl isethionate, cocamidopropylamine oxide, cocamidopropyl hydroxysultaine, glycol distearate, coconut acid, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, glycerin, sodium isethionate, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, hexylene glycol, citric acid, sodium chloride, polyquaternium-7, cocamidopropyl betaine, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene